Sunday, October 11, 2009
Recently, I was responsible for all products, sales, marketing and programming Time Warner Cable Texas
Sales and Retention (inbound, e-commerce, third party, retail and direct), Analytics, Marketing Operations, Sales Channel Development, Programming and Marcoms. Video, Broadband and Digital Telephone. Had P&L responsbility for $2.5b in revenues, 2m customers and $140m marketing/sales expense budget. What made Texas interesting was high population growth, very competitive (Verizon FiOS/at&t U-verse), Satellite and Fiber to the home along with multi-cultural environment (Spanish).
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