Hulu, Netflix, TiVo, and Roku score high Trender Dashboard ratings in comprehensive analysis of the online video industry and its impact on the Pay TV market.
Westford, MA, October 1, 2009 — Trender Research™ Inc. (www.trenderresearch.com), a consumer technology market research and consulting firm that combines expert analysis with the voice of everyday people, announced a new strategic analysis of the over the top (OTT) video industry and its impact on the Pay TV market. The report, entitled “Pay TV and the Growing Over the Top Video Threat”, analyzes the major trends of online video consumption and how they are changing the business models for cable, satellite, and IPTV service providers as well as the video rental market. The study provides a strategic analysis of major OTT players, looks at current and potential Pay TV responses to the OTT threat, and predicts likely winners and losers. The 80-page report also includes a model for estimating the percentage of households that will “cut the cord” from their Pay TV subscriptions based on limited, realistic, and aggressive adoption scenarios. Base on the realistic scenario, Trender Research predicts that 7 percent of households will forgo their Pay TV subscriptions by 2012 in favor of some combination of OTT services and free over-the-air broadcast television.
“Pay TV and the Growing Over the Top Video Threat” is authored by Principal Analyst Brian Mahony with contributions by Directing Analyst Patti Reali and Contributing Analyst Robert Clark. The study is based on interviews and questionnaires with over 40 companies or organizations and analysis of another 50 using public records. The report also includes feedback from a Trender Panel focus group of everyday consumers. The cost of the report is $2,499 for a department license and $3,999 for an enterprise license. For more info and to purchase email jefferylhenry@aol.com
Wednesday, December 16, 2009
WHDI Podcast: Can WHDI Become the Video Version of WiFi?
For over the top video (and for that matter any home HD video/media) to truly achieve mainstream adoption, it needs to find its way to the TVs in the house either by using the existing home wiring or through cost-effective wireless solutions. We are in the early stages of a battle of home video distribution technologies, with the main combatants being Wireless Home Digital Interface (WHDI), WirelessHD, Utlrawideband (UWB), MoCA, and the latest and most powerful version of WiFi—WiFi N. All of these approaches have some of the same challenges: range and ability to go through walls, ability to transmit HD quality video, ability to broadcast point-to-multipoint so multiple boxes are not needed, and a host of other issues not the least of which are consumer education and pricing. For the full podcast
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