Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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How to use facebook for business
http://www.hubspot.com/archive/facebook-for-business/
http://www.hubspot.com/archive/social-media-webinar/
http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=facebook
http://www.hubspot.com/download-facebook-kit/?guid=9d883a63-abc0-45fc-92d3-1000ea992adb
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