As you can see, I have a very interesting and exciting background

All based on a very fundamental perspective of "Superior Value Proposition". Customers select products they think provide a superior value relative to the alternatives. Being directly involved with consumer product marketing and innovation over the last 30 years has been very rewarding and offers key insights on what drives selection and behavior. Competitive advantage and managing its delivery is top managements primary job. When was the last time your senior management team met to focus on "adding value" or "disruptive innovation"? Customers vote with their feet and you don't need to look very far to understand if you are on the right track. Google Jeff Henry @ Time Warner to learn more.