Monday, October 12, 2009

The question has been asked more times then I care to count: “How do I promote my blog, resume or website?”

My answer: “One link, post and article at a time…”

It’s not sexy, it's not a magic system, it’s not a quick fix, it’s not a secret URL that you submit to and the rest is done for you. I’m sorry – I have no secrets for you – I wish that I did. The only way that I know how to make your blog or website a success is “one article and post at a time”. I will say that I think there’s more to this answer than meets the eye. The answer actually consists of two parts – that’s what we’ll look at in this article.

#1 Have a structured plan (read my white paper). Build a systematic process that grows engagement and exposure. The entire process is outlined in my free white paper. The pieces are all free as well and it doesn't take a background in web programming to build (and better yet it's all free). The key is each piece builds on itself creating exposure and linking together like a perpetual motion machine.

#2 It doesn't matter if you're promoting a product, ezine, blog, e-book, resume, affiliate program (or whatever); without constant exposure...you're doomed from the start. So, what's your approach to getting the word out -- search engines. . .FFA links. . .sit and wait, google keywords?

Want a better idea. How about getting your name in front of hundreds of thousands of people each month for free?

There's one catch. It requires 30 minutes of your time everyday.

I'm not talking about submitting to search engines, posting online ads, or using free for all sites.

The technique I'm referring to is 100 times more effective and doesn't cost you a cent.

So what's the secret?

Writing articles, visiting and posting to blogs similar to yours, publish...publish...publish.

The concept is simple. First, you write an article about a topic that you feel comfortable with. Then, you blast the article out to other ezines, post to blogs and request that they publish it.

Ezine publishers are always on the lookout for fresh and interesting content. The best part is, some of these ezines have upwards of 50,000 subscribers who will read your articles.

You could easily spend a hundred bucks or more on a one-time ezine ad or for google ads. Or, Simply write an article, and get your "ad" published for free.

Start by submitting your article to a few article directories. Altogether, these directories receive millions of hits each month. Here are a few to get you started:


http://www.articlecentral.com
http://www.dime-co.com
http://www.zinos.com

http://ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.netterweb.com

http://www.linkedin.com (groups)

http://www.scribd.com/doc/20885220/Free-Online-Marketing-Tools

Next, visit various online Ezine Directories, Groups and locate a few topics in your target market. Contact each ezine editor or group manager (by sending them a PERSONALIZED e-mail and commenting on their posts) and request that they run your posts and help get you some exposure.

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