Thursday, February 18, 2010
The Simplest Way to Profit From Cloud Computing
RackSpace, Over The Top Video and Network DVR's its all about the Cloud. A new consumption and delivery model emerging http://tiny.cc/9qGtm Rackspace is the simplest way to get started with investing in cloud computing. Presently, cloud computing services account for just 10% of Rackspace's total revenue. The other 90% comes from managed hosting whereby customers rent and control specified servers within the company's network of more than 50,000.
Do you know who's making money for your company right now?
Do you know who's making money for your company right now? Workers who are selling, building, or inventing stuff. http://tiny.cc/DNVdh
You know who's spending the business's money right now? Other employees (most easily found in HR, IT, and Finance). Overblown policy efforts squelch creativity, bake fear into your culture, and make busywork for countless office admins, on top of wasting paper, time, and brain cells. What to do instead? Nuke one unnecessary or outdated policy every week and require the CEO's signature to add any new ones.
You know who's spending the business's money right now? Other employees (most easily found in HR, IT, and Finance). Overblown policy efforts squelch creativity, bake fear into your culture, and make busywork for countless office admins, on top of wasting paper, time, and brain cells. What to do instead? Nuke one unnecessary or outdated policy every week and require the CEO's signature to add any new ones.
Tuesday, February 16, 2010
Improve your site and increase marketing ROI.
Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers.
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Sign up now, it's easy - and free!
Use Google Analytics to learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic, and increase your conversions and profits.
Sign up now, it's easy - and free!
Monday, February 15, 2010
Bell TV Adds Sling ... AND A la Carte
A la carte has come to Bell TV, at least for customers in Quebec. Subscribers to the service's The Basic pack will be able to choose an additional 15, 20 or 30 channels for $15, $19 or $22 per month respectively. For the full story.
Friday, February 12, 2010
Coremetrics: The Face of the New Marketer
Key findings in “The Face of the New Marketer” include:
· Three quarters of marketers report that using various online tools for personalization is a priority and 81% claim that it’s very important for them to increase visitor value through compelling product and content offerings. Yet only half report they currently use online personalization tools (51%).
· When asked how they would evaluate marketing success at the end of 2009, nearly half (47%) said “meeting our key performance indicators.” However, well over half of marketers (62%) claim they are not confident they are tracking the right metrics for online marketing performance—a significant discrepancy.
· The two top challenges facing marketers are:
o Obtaining an integrated view of customers across online marketing touch points (45%)
o Interpreting the resulting data (41%)
· The three areas that have seen the biggest spending increase this year are:
o Online marketing (69%)
o Generating online business (56%)
o Web 2.0 (55%)
· 67% indicated that marketing has always been viewed as critical in their organization—only 19% say that marketing is seen as discretionary.
· The three most commonly used forms of online marketing are:
o Email marketing (87%)
o Display advertising (86%)
o Paid search (69%)
· The three most commonly used marketing measurement tools are:
o Individual online marketing campaign performance (77%)
o Online customer behavior—per visit/session (76%)
o Display advertising performance based on impressions (69%)
· Collaboration is important and could be easier if barriers are removed. 97% of marketers say it is important for their organization to collaborate to better target customers. However, only about half indicate that this is an easy process. The biggest barriers to collaboration are:
o Organizational structure (47%)
o Control issues (38%)
o Decision making procedures (33%)
o And poor communication (33%
· Three quarters of marketers report that using various online tools for personalization is a priority and 81% claim that it’s very important for them to increase visitor value through compelling product and content offerings. Yet only half report they currently use online personalization tools (51%).
· When asked how they would evaluate marketing success at the end of 2009, nearly half (47%) said “meeting our key performance indicators.” However, well over half of marketers (62%) claim they are not confident they are tracking the right metrics for online marketing performance—a significant discrepancy.
· The two top challenges facing marketers are:
o Obtaining an integrated view of customers across online marketing touch points (45%)
o Interpreting the resulting data (41%)
· The three areas that have seen the biggest spending increase this year are:
o Online marketing (69%)
o Generating online business (56%)
o Web 2.0 (55%)
· 67% indicated that marketing has always been viewed as critical in their organization—only 19% say that marketing is seen as discretionary.
· The three most commonly used forms of online marketing are:
o Email marketing (87%)
o Display advertising (86%)
o Paid search (69%)
· The three most commonly used marketing measurement tools are:
o Individual online marketing campaign performance (77%)
o Online customer behavior—per visit/session (76%)
o Display advertising performance based on impressions (69%)
· Collaboration is important and could be easier if barriers are removed. 97% of marketers say it is important for their organization to collaborate to better target customers. However, only about half indicate that this is an easy process. The biggest barriers to collaboration are:
o Organizational structure (47%)
o Control issues (38%)
o Decision making procedures (33%)
o And poor communication (33%
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