The introduction of new products into the market - whether new-to-the-world innovations or product line extensions - can be a process shadowed by great
uncertainty. This article explains how market research can support the development
of a new product by putting the product innovation managers in touch
with consumers’ needs and wants. Each stage in the new product development
(NPD) process – from ideation through the market launch – is explained with
recommended market research methods per each step. Download the white paper> https://www.box.net/shared/xn4vp30kmi
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment