"In a time of drastic change, it is the learners who inherit the future. The learned find themselves equipped to live in a world which no longer exist

We are all smart people, but do you know how to learn? And even more importantly can your organization or team learn as a unit? Peter Senge’s vision of a learning organization as a group of people who are continually enhancing their capabilities to create what they want to create has been deeply influential. He discusses the five disciplines he sees as central to learning organizations and some issues and questions concerning the theory and practice of learning organizations. The Learning Organization

Ancient Rome declined because it had a Senate, now what's going to happen to us with both a House and a Senate?

Cable Television Marketing Keywords

cable marketing, cable tv marketing, cable list, cable mailing list, cable prospect list, cable telemarketing list, cable marketing data, subscriber acquisition, subscriber retention, cable tv sales, new cable tv customers, new cable tv subscribers, cable tv direct sales

Download the FaceBook Marketing Kit with a How-To Video and Instructional eBook

Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.

Don't know where to start? Download this free kit to learn how to get started with Twitter and use it to help your company get found online!

How to use facebook for business

http://www.hubspot.com/archive/facebook-for-business/

http://www.hubspot.com/archive/social-media-webinar/

http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=facebook

http://www.hubspot.com/download-facebook-kit/?guid=9d883a63-abc0-45fc-92d3-1000ea992adb

How to Profit From Your Passion Write a blog Cultivate Facebook friends Tweet You know you have to do all this. Why?

Must read article for anyone trying to create a brand, build a business, find a job or create an audience by Rick Newman

How individuals can build a personal "brand" and build a following while doing what they love. The new tools of social media are mystifying to many--and enriching to a few. One of the new social-media impresarios is Gary Vaynerchuk, founder of WineLibraryTV. Vaynerchuk used the Web to turn a sleepy New Jersey liquor store into a $60 million business, and his consulting firm, Vayner Media, advises companies on how to harness the power of social media without the hard selling that turns off customers. Vaynerchuk's new book, Crush It: Why Now Is the Time to Cash In on Your Passion

What's the revolutionary difference with videos? It's not that I put up the videos themselves. It's what I did in the next 15 hours after the videos went up, which is get my hands dirty, get in the trenches of the new social Web. That was prior to Twitter, and Facebook was a college thing, so I wasn't going to be pushing wine on college kids. I used blogs, wine forums; I became active because selling a store in those communities felt too pitchy. Becoming a content producer as part of those forums felt much more natural. I'd start talking about zinfandel instead of trying to sell zinfandel.

Talk about that. There's this impression that if you simply create a blog or open a Twitter account, people will suddenly discover you. I agree. "Oh, I got a Twitter account!" Well, what do you want, a cookie? The biggest fundamental belief I have is that you have to work ridiculously hard. To be an entrepreneur, to build your own business, you're not working for the man.

Some people think Twitter and other sites like that are overrated. Twitter, Tumblr, etc. get credit for what they don't deserve because it's really the Internet as a whole. It's the continuation of these sites that matters. On the Web, everything is going to get quicker and easier. There will be massive segmentation. I don't think people understand how this will happen. There could be 10 different people in wine, like the Pinot Grigio Hour. I'm hoping that Crush It will garner enough excitement to help people understand this.

Read the full article: http://tiny.cc/sgAW5

if you only have time for one clue this year, this is the one to get...

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a directresult, markets are getting smarter— and getting smarter faster than most companies. Cluetrain circa 3/24/99 3:21 PM

Read the Bumper Sticker "The clue train stopped there four times a day for ten years and they never took delivery." — Veteran of a firm now free-falling out of the Fortune 500

These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and oftenshocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked.Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure,and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. But learning to speak in a human voice is not some trick, nor will corporations convince us they are human with lip service about "listening to customers." They will only sound human when they empower real human beings speakon their behalf. While many such people already work for companies today, most companies ignore their ability to deliver genuine knowledge, opting instead to crank out sterile happy talk that insults the intelligence of markets literally too smart to buy it. However, employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Mostly, they need to get out of the way so intranetworked employees can converse directly with internetworked markets. Corporate firewalls have kept smart employees in and smart markets out. It's going to cause real pain to tear those walls down. But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in. Download the pdf

Tumblr a new form of blogging known as "tumblelogging" combines text, photos, and video in a stream

Tumblr a new form of blogging known as "tumblelogging" combines text, photos, and video in a stream http://jefferylhenry.tumblr... PLZ RT

Tumblr is a blogging platform that allows users to post text, images, video, links, quotes, and audio to their tumblelog, a short-form blog. Users are able to "follow" other users and see their posts together on their dashboard. Users can like or reblog other blogs on the site. The service emphasizes customizability and ease of use.

First rule in roadside beet sales

First rule in roadside beet sales, put the most attractive beets on top. The ones that make you pull the car over and go “wow, I need this beet right now.” Those are the money beets.

The second rule in roadside beet sales – is you DO NOT talk about roadside beet sales.

It must be the reason that so many twitter profiles use pictures of scantly clad women!

The question has been asked more times then I care to count: “How do I promote my blog, resume or website?”

My answer: “One link, post and article at a time…”

It’s not sexy, it's not a magic system, it’s not a quick fix, it’s not a secret URL that you submit to and the rest is done for you. I’m sorry – I have no secrets for you – I wish that I did. The only way that I know how to make your blog or website a success is “one article and post at a time”. I will say that I think there’s more to this answer than meets the eye. The answer actually consists of two parts – that’s what we’ll look at in this article.

#1 Have a structured plan (read my white paper). Build a systematic process that grows engagement and exposure. The entire process is outlined in my free white paper. The pieces are all free as well and it doesn't take a background in web programming to build (and better yet it's all free). The key is each piece builds on itself creating exposure and linking together like a perpetual motion machine.

#2 It doesn't matter if you're promoting a product, ezine, blog, e-book, resume, affiliate program (or whatever); without constant exposure...you're doomed from the start. So, what's your approach to getting the word out -- search engines. . .FFA links. . .sit and wait, google keywords?

Want a better idea. How about getting your name in front of hundreds of thousands of people each month for free?

There's one catch. It requires 30 minutes of your time everyday.

I'm not talking about submitting to search engines, posting online ads, or using free for all sites.

The technique I'm referring to is 100 times more effective and doesn't cost you a cent.

So what's the secret?

Writing articles, visiting and posting to blogs similar to yours, publish...publish...publish.

The concept is simple. First, you write an article about a topic that you feel comfortable with. Then, you blast the article out to other ezines, post to blogs and request that they publish it.

Ezine publishers are always on the lookout for fresh and interesting content. The best part is, some of these ezines have upwards of 50,000 subscribers who will read your articles.

You could easily spend a hundred bucks or more on a one-time ezine ad or for google ads. Or, Simply write an article, and get your "ad" published for free.

Start by submitting your article to a few article directories. Altogether, these directories receive millions of hits each month. Here are a few to get you started:

http://www.articlecentral.com
http://www.dime-co.com
http://www.zinos.com

http://ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.netterweb.com

http://www.linkedin.com (groups)

http://www.scribd.com/doc/20885220/Free-Online-Marketing-Tools

Next, visit various online Ezine Directories, Groups and locate a few topics in your target market. Contact each ezine editor or group manager (by sending them a PERSONALIZED e-mail and commenting on their posts) and request that they run your posts and help get you some exposure.

Social Media 101

Use Social Media to Elevate Your Company's Online Brand http://tiny.cc/p51Tp

One of the best uses of social media for business is being able to monitor your brand. http://tiny.cc/JWAct

Social Media Tips Kodak document for employees http://bit.ly/XiXv8

3 Great Social Media Policies to Steal From http://tiny.cc/EQJs9

Masked Man Avoids Speeding Ticket Fines If The Speed Camera Can't See Your Face, Is It A Crime? http://tiny.cc/bam2u

A Google Directory of social networks: http://bit.ly/TyXEX

Proven online marketing system to promote your product, yourself or website using web 2.0 strategies and its all free

Slideshow: The 25 Biggest Tech Blunders of the Last 25 Years Click for Show

Slideshow: The 25 Biggest Tech Blunders of the Last 25 Years Click for Show

TrenderResearch.com

http://www.trenderresearch.com/ Trender Research™ is a consumer technology market research firm that combines expert analysis with the voice of everyday people.

New Over the Top (OTT) Video Study: Trender Research Predicts 7 Percent of Households Will “Cut the Cord” on Pay TV Subscriptions by 2012

DTV? That’s So 2003. Here's What's Next Click for Next

DTV? That’s So 2003. Here's What's Next Click for Next

Listen to AlternativeEnergy.com

Listen to Alternativeenergycom on Blog Talk Radio

Another interesting technology - Solar Electric Generator

Join Cable Internet Telephone Industry Talent on linkedin.

Join Cable Internet Telephone Industry Talent on linkedin.

The tru2way® platform, formerly known as the OpenCable™ Application Platform (aka OCAP™)

An introduction to The tru2way® platform But what exactly is tru2way? How does it work?

The tru2way® platform, formerly known as the OpenCable™ Application Platform (aka OCAP™), promises to dramatically increase cable’s capability to create and deploy an array of exciting new interactive services for consumers.

© Panasonic
Tru2way technology establishes a common software platform that enables cable companies, network programmers, consumer electronics companies and others to extend interactivity to television and many other devices. With the technology comes an array of new business and revenue opportunities.

Here is a Ranch Brokerage I am helping develop TexasRanchscapes.com @texasranchscape

What is Digital Culture?

I solve Business, Revenue, Growth and Competitive challenges for CEO’s.

Strategic Planning and Innovation consulting: Building Competitive Advantage, Product Development Placement, Introducing companies to opportunities and key contacts. Foremost competitive specialist at What's next strategic planning and innovation - Recruiting and Coaching - Executive Agent. What is Digital Culture? What's Next?

Results-oriented product marketing and development leader in the broadband and telecommunications industry. Reputation for creating successful partnerships, product lines and platforms, effectively launching them into the marketplace, and targeting new markets with decisive go-to-market strategies. Web 2.0 and Social Media Optimization

WHAT'S NEXT?

Strategic Planning and Innovation - Recruiting and Coaching - Cable Television, Digital Video, High Speed Internet, Digital Voice, Platforms, Content, Technology: Web 2.0 Development, Alt Energy, FiOS, U-verse, Capital Markets

The power of innovation, the strength and stamina of a marathon runner

My favorite Quote is by Thomas A. Edison: "Opportunity is missed by most people because it's dressed in overalls and it looks like work." Another favorite is, "I couldn't wait for success, so I went ahead without it." -- Jonathan Winters My Google Profile

I will be posting white papers so please check back and request the ones you would like me to send back to you:

>"Building Competitive Advantage"
>"Superior Value Proposition"
>"Making Your Competition Irrelevant"

>"The Learning Organization"
>"Digital Culture"

>"TexasRanchscapes.com

>"Proven online marketing system to promote your product, yourself or website using web 2.0 strategies and its all free"

Field Experience: Cable Operations, Content and Marketing, Service Provider Competitive Ecosystems

Consumer Switching Behavior, Multicultural (Hispanic) Audiences, Home Networks & Residential Gateways, Home Networking Technology (CableHome, Wi-Fi, Ethernet, HomePlug, HomePNA, MoCA), Media Center PCs, Set-top Boxes, Networked Consumer Electronics, Consumer Storage, Media Server Hardware and Software, Consumers and Digital Entertainment, Television Services, Broadband Video, Digital Home Customer Support Issues, Product Placement, VoIP, Measured Broadband Services, Total Digital Home, Sales and Marketing, Web 2.0 and Social Media Optimization

As you can see, I have a very interesting and exciting background

All based on a very fundamental perspective of "Superior Value Proposition". Customers select products they think provide a superior value relative to the alternatives. Being directly involved with consumer product marketing and innovation over the last 30 years has been very rewarding and offers key insights on what drives selection and behavior. Competitive advantage and managing its delivery is top managements primary job. When was the last time your senior management team met to focus on "adding value" or "disruptive innovation"? Customers vote with their feet and you don't need to look very far to understand if you are on the right track. Google Jeff Henry @ Time Warner to learn more.

Recently, I was responsible for all products, sales, marketing and programming Time Warner Cable Texas

Sales and Retention (inbound, e-commerce, third party, retail and direct), Analytics, Marketing Operations, Sales Channel Development, Programming and Marcoms. Video, Broadband and Digital Telephone. Had P&L responsbility for $2.5b in revenues, 2m customers and $140m marketing/sales expense budget. What made Texas interesting was high population growth, very competitive (Verizon FiOS/at&t U-verse), Satellite and Fiber to the home along with multi-cultural environment (Spanish).

The deployments of digitalphone in Texas along with operation "WarpSpeed" lead to some of the highest 'Triple Play" penetrations and revenue

Operation "WarpSpeed" lead to some of the highest 'Triple Play" penetrations and revenue per customer in Time Warner Cable. Another significant contribution to this high revenue per customer performance is from Video OnDemand which leads TWC across all operations. Turn around of the Dallas operation after acquisition from Comcast and the initial competitive strategies and approaches against FiOS and U-verse. Developing the Hispanic business strategy and model for Time Warner Cable has also been very successful. Innovative programs to drive Premium channel growth and new product adoptions including DVR's, HighSpeed internet and Digital Telephone. Retail, MDU models and Home Builder programs still have great potential. Created and transitioned Texas from 4 separate cable companies into one regional organization of 600+ sales and marketing professionals.

Another interesting product that I worked on and deployed was the Road Runner SpeedZone

Road Runner SpeedZone which is an enterprise grade wide area WiFi platform - brought back old memories of my first assignment out of college with Motorola C&E.

While in product development, I lead the DVR field trials in Chatsworth California

with ReplayTV which drove the DVR feature selections and product attributes currently available in the industry today. Again working with CableLabs, helped develop the "CableHome" standards and in partnership with NetGear, the first Docsis and CableHome compliant integrated cablemodem router. Also did extensive pioneering work with 2-Wire and trials in surrounding total digital home implementations. This product became a core component of Time Warner Cable's home networking service. Working with cable divisions across the country, established the business model and initial deployments for Time Warner Cable's current home networking service. This work also lead to developing retail partnerships with Best Buy and Circuit City. The "Total Digital Home" platform and concept grew from this initial work. Commercial and Residential services.

Later at Time Warner Cable, I lead the in-house consumer research and strategic planning team out of Denver

Working with CableLabs we developed the cable industry standard ecommerce platform known as Go2broadband. Developed the initial prototype for marketing Digital Cable, Cablemodem HSD and Digital Telephone. The platform also supported the AOL Broadband sales and provisioning transactions between AOL and Cable Operators. Working with Nielsen to develop a model to measure viewership within a set-top DVR along with Tivo to explore integrations.

Early in my career I ran one of the first impulse interactive 2-way addressable cable systems in Portland, Oregon

A 5 channel standalone VOD system including all the studio agreements and programming schedules, headend master control playback system, billing and IT system. Polling and real-time audience measurement. Marketing communications around these products and services lead to a CTAM Mark Award

How long does a new idea live in corporate America today?

On average only 2.8 seconds! Why? You have heard it all before; that won't work, we can't do that, its been tried before, we don't have the budget and on and on! We need to stop killing the very process that creates innovation and value and the importance of disruptive innovation.

http://jeffhenry.giving.officelive.com/default.aspx

http://jeffhenry.giving.officelive.com/default.aspx

Jeff Henry is currently the managing partner of What's Next Strategic Planning and Innovation. Prior to his current position, he spent 20 years in senior executive roles with Time Warner Cable where he served most recently as The Regional Vice President of Marketing and Sales for Texas with responsibility for more than 2.2m customers and $2.5b in annual revenues. He led the competitive strategy for Time Warner Cable and has first hand experience with FiOS, U-verse, DirecTV and DishNetwork. While serving on the front lines in the battle against the BOCs, he also worked on initial deployments of DVR, StartOver, Digital Video, Digital Voice, and the Pivot JV. He is a 29-year veteran of the cable television industry and lives with his wife in San Antonio Texas.